Emotional and functional – the design of the I.D. R Pikes Peak

Emotional and functional – the design of the I.D. R Pikes Peak

  • All-electric driven prototype for the most famous hill climb in the world shows technical elements of the future production cars of the I.D. family
  • Volkswagen Design team implements project in record-breaking time
  • I.D. R Pikes Peak is an extremely emotional interpretation of the electro-mobility issue


Wolfsburg (07 June 2018). Development of the I.D. R Pikes Peak started around seven months ago – a multifaceted challenge, including for the Volkswagen Design team. “We already have a wealth of experience with high-performance cars and with racing cars, but a high-performance prototype like the I.D. R Pikes Peak was a world first for us,” said Klaus Bischoff, Executive Director of Volkswagen Design. “Our task was to transfer the unmistakable style of the I.D. family to such an extreme and emotional racing car.”

The design of the I.D. R Pikes Peak is meant to emphasise membership of the future I.D. family, the series of all-electric powered production cars that Volkswagen will bring to the market as of 2020, at more than first sight only. The chassis design of Volkswagen’s first electric racing car must also provide optimum prerequisites from a technical perspective. “My whole team was motivated to the core by this unusual challenge. We are proud to be part of the team that realised this remarkable project,” said Bischoff.

Close collaboration between designers and engineers

The design development for the racing car participating in the “Unlimited” category started back in October 2017 with the proverbial blank sheet of paper. In the initial briefing, Bischoff and his colleagues didn’t get much more info from the engineers other than the desired length, width and height of the chassis of the I.D. R Pikes Peak. “And, of course, we knew that it was a hill climb,” said the car designer.

An important factor since the physical conditions in the most famous hill climb in the world are unique for the car design. Aerodynamics and the cooling system for the engine, batteries and brakes of the racing car need to cope with the unusual stresses, even for top-level racing, in the thin mountain air – starting at an altitude of 2,862 metres, with the finish line at an altitude of 4,302 metres. “The close alignment with the engineers was very important during the design process,” said Bischoff describing the teamwork, in particular, between the aerodynamics specialists at Volkswagen Motorsport and Volkswagen Design. “Our task was to give a form to their requirements. Design and function formed a symbiotic relationship.”

Influence on the production cars of the I.D. family

The Volkswagen Design team managed to integrate key design elements of the I.D. family into the extreme body design of the I.D. R Pikes Peak. “Typical of the I.D. is a very smooth, aesthetic style of sculptured quality. Then there are the vivid graphics and the unique lighting. All these are elements that we transferred from the production cars of the future I.D. family to the I.D. R Pikes Peak,” said Bischoff.

For the 56-year-old, the I.D. R Pikes Peak is an important step within the brand’s electro-mobility strategy: “A super sports car such as the I.D. R Pikes Peak evokes emotions in spectators. This emotional interpretation of the topic of electro-mobility will no doubt influence the production cars of the I.D. family.” With the closed front section, the design of the I.D. family is also a reference to Volkswagen’s design DNA, which was founded with the Beetle and the T1 Bus. “Naturally, the focus was on performance on the racetrack when designing the I.D. R Pikes Peak. It was a lot of fun mastering this challenge,” said Bischoff.

The I.D. R Pikes Peak makes its competition debut on 24 June 2018 in the US state of Colorado. Driver Romain Dumas’ goal is to improve on the existing track record for electric racing cars. “I would be delighted if the design we developed helps completing this difficult task,” said Bischoff. “We will definitely be wishing our colleagues at Volkswagen Motorsport the best of luck on race day.”

 

A propos de Volkswagen Belgium

Press room Volkswagen Import (Belgique) réservée à l'usage des journalistes.

Copyright: textes et photos libres de droits pour utilisation rédactionnelle. Toute autre utilisation des textes et des photos n'est pas autorisée


Fondé en 1805, le groupe D’Ieteren vise, à travers plusieurs générations familiales, la croissance et la création de valeur en poursuivant une stratégie à long terme pour ses activités et en soutenant leur développement en tant que leader de leur secteur ou dans leurs géographies. Le groupe possède actuellement trois activités articulées autour de marques fortes :

  • D’Ieteren Auto distribue en Belgique les véhicules des marques Volkswagen, Audi, SEAT, Škoda, Bentley, Lamborghini, Bugatti, Porsche et Yamaha. Il est le premier distributeur de voitures en Belgique avec une part de marché d’environ 21% et 1,2 million de véhicules en circulation. Le chiffre d’affaires et le résultat opérationnel ajusté ont atteint respectivement 3,4 milliards d’euros et 113,0 millions d’euros en 2018.
  • Belron (détenu à 54,10 %) a un objectif clair : « faire la différence en s’impliquant avec un soin réel dans la résolution des problèmes des clients ». Leader mondial dans le domaine de la réparation et du remplacement de vitrage de véhicules, Belron opère dans 35 pays par l'intermédiaire d'entreprises détenues à 100 % et de franchises, avec des marques numéro un sur le marché – notamment Carglass®, Safelite® et Autoglass®. De plus, l'entreprise gère les demandes d’indemnisation concernant les vitres de véhicules et autres pour le compte des clients des assurances. Elle a également étendu ses services aux marchés de la réparation et du remplacement automobiles et en cas de dommage immobilier. Le chiffre d'affaires et le résultat opérationnel ajusté ont atteint respectivement 3,8 milliards EUR et 225,7 millions EUR en 2018.
  • Moleskine (détenu à 100%) est une marque aspirationnelle invitant à l’exploration et l’expression d’un style de vie, qui regroupe toute une famille d'objets iconiques tels que le légendaire carnet Moleskine et des accessoires d’écriture, de voyage et de lecture, à travers une stratégie de distribution multicanal dans plus de 115 pays. Le chiffre d’affaires et le résultat opérationnel ont atteint respectivement 174,1 millions d’euros et 28,6 millions d’euros en 2018.



Information relative aux données personnelles et à leurs traitements:  www.dieteren.be/fr/privacypolicy