Volkswagen au CES : le monde connecté entre dans une nouvelle dimension

Volkswagen au CES : le monde connecté entre dans une nouvelle dimension


We are always on. Grâce au Volkswagen User-ID, vos préférences personnelles vous suivront partout, indépendamment de la voiture.


Volkswagen présente au Consumer Electronics Show de Las Vegas le Volkswagen User-ID. Un identifiant qui vous permet de configurer votre profil sur une plateforme digitale et de l’emmener partout avec vous, quel que soit le modèle de Volkswagen que vous utilisez. Parallèlement, Volkswagen présente le Digital Cockpit (3D) : un dispositif révolutionnaire capable de suivre les mouvements des yeux et qui comprend un affichage tête haute à réalité augmentée. 100% électrique, le concept I.D. entrera en production en 2020 et proposera une conduite autonome dès 2025.



CES Las Vegas / January 2017

Experiencing your personal digital world in a vehicle is made possible at CES
In the future, your own profile and preferences will always be with you –
regardless of which Volkswagen model you're driving
Volkswagen presents the next milestone in ease of use
Visionary I.D. electric car being shown for first time in the USA
Volkswagen's show highlights at a glance

>> Connected Community. Even today almost all Volkswagen
models have App Connect. Regardless of which smart phone
customers use, practically any device can be integrated via
MirrorLink, Android Auto or Apple CarPlay. At CES, the company
is showing that ecosystems from suppliers such as Amazon go
together perfectly with the Volkswagen ecosystem. Person, car
and surroundings are connected with one another via the
Volkswagen User-ID. Using this ID, drivers will in the future be
able to take their personal digital settings and services with
them wherever they go – regardless of which Volkswagen or
provider they originate from. This creates a totally new user

In terms of integrating Amazon Alexa, for instance, Volkswagen
goes one step further, seamlessly connecting the voice
assistant with Volkswagen Car-Net services. At CES, the
company is making it possible to fully experience how you can
communicate with Alexa from your car.

Intuitive Usability. Volkswagen is putting its focus on vehicles
with intuitive controls. 'Interactive Experience' systematically
builds on the control concepts of the Golf R Touch and BUDD-e.
The Volkswagen Digital Cockpit (3D) is, for instance, celebrating
its premiere. The Eyetracking function gives a preview of how
the operation of vehicle features can be made even quicker and
easier in combination with touch and gesture control. Finally,
with the AR Head-up Display the real and virtual worlds merge
into one.

Smart Sustainability and Automated Driving. The visionary I.D.
combines the digitally connected world with an electrically
powered car that has innovative controls and, when desired,
can drive in fully automated mode. Volkswagen is presenting to
the American public for the first time a prototype of this first
compact model to be based on the Modular Electric Drive Kit
(MEB). <<

Wolfsburg / Las Vegas, January 2017.

Under the slogan 'Weare always on.', Volkswagen is enabling visitors to CES 2017 to
experience its vision of the mobility of tomorrow: moving away
from the classic customer/car relationship towards a new
mobile community in the era of digitalization – intelligently
connected and sustainably mobile.

Visitors to the show can experience this community live in
three theme zones: in the 'Connected Community' the focus is
on the interconnected user with his or her personal digital
preferences. Using their Volkswagen User-ID, they are able to
configure settings easily and take them with them wherever
they go. No matter in which vehicle they are sitting, they
always have their favorite music, screen configuration and
correct seat position with them.

'Intuitive Usability' provides a preview of future control
concepts – from a three-dimensional instrument cluster and an
Eyetracking function all the way to an AR Head-up Display.
In the 'Smart Sustainability' zone, Volkswagen uses the I.D.
show car to demonstrate zero-emission and autonomous
driving in combination with a totally new design style. The I.D.
brings together the four Volkswagen fields of innovation:
Connected Community, Intuitive Usability, Smart Sustainability
and Automated Driving.

Yesterday's future is already being reflected in production
vehicles today. Volkswagen is known for opening up the use of
new technologies to mainstream market very quickly.
CES 2017 offers exclusive and extremely exciting insights into
Volkswagen's ongoing development efforts.
Connected Community

The Volkswagen User-ID – your personal digital center
At CES, Volkswagen is presenting a range of connectivity
features systematically geared to the user's digital needs.
Supporting future sustainable mobility concepts, it sets aside
the conventional fixed link to a single vehicle, without losing
out at all on individuality – quite the opposite.

Volkswagen CES App. It is the key to a unique CES experience:
using the app (for iOS and Android), visitors create their own
profile – i.e. a Volkswagen User-ID set up for the show with
new, innovative functions that are assigned to the user. At the
individual user stations, show visitors can also configure
personal settings for their personal ID quickly and easily. An
array of different functions, such as selecting a favorite
ambient light setting, can be performed directly within the app
itself. All settings can be stored online and thus taken
everywhere with them by the visitors, independent of any
specific vehicle. In the Connected Car visitors can try out their
personal configuration live.

Home screen. In 2016, Volkswagen introduced the central
infotainment display with configurable home screen in the new
Golf. In addition to the navigation view, it is possible for
content and function-related tiles, such as 'Media', 'Phone' and
'Images', to be individually configured on the high-resolution
9.2-inch screen with its sophisticated glass surface. New at
CES: the home screen is no longer linked to the vehicle, but to
the individual via their ID. Using their Volkswagen User-ID,
visitors sign onto the standard displays that have been set up
and configure the screen content according to their wishes.
Their settings are associated with their ID and can also be
accessed in the Connected Car.

Features on Demand. A predefined feature set per vehicle?
Those days will soon be over. In our everyday digital world we
are accustomed to there being an app for practically everything
we need available to us within seconds. Why not in the car as
well? 'Features on Demand' facilitates the retrospective
enabling of infotainment functions. Within the app or at the
relevant user station at CES, visitors can pick favorites for their
personal ID in a virtual Volkswagen store from services such as
Digital Voice Enhancement, In Car Communication, Car-Net and
Ready for Nav. At CES, the ‘Test’ option is available for
selection. Later on, scenarios such as Test, Rent and Buy will be

Digital Key. Unveiled at CES 2015, this function, which lets you
use your smart phone as your key, is now a standard feature in
the USA. Up until now, however, it has been tied to a specific
vehicle and only covers remote opening and closing functions.
At this year's show, the Digital Key is being shown with a whole
array of technical possibilities: all visitors need to do is hold
their smart phone containing their Volkswagen User-ID up
against the Connected Car's door handle and the doors are
immediately unlocked. Access rights can also be managed –
and shared – for multiple vehicles. If, for instance, my partner
or children want to get something from the car, I as the owner
can give them unlocking rights for a certain length of time. It is
also possible to imagine using the Digital Key to temporarily
grant someone I know access to the car trunk so that they can
put something in there or take something out for me.

Partner Services. Your favorite television series or audio book
for the journey: streaming services enable you to take them
with you into your vehicle and enjoy them from there. Here too
it's the Volkswagen User-ID that makes this possible. CES
visitors can link to the partner services by app or via the portal
at the user station. Want to try them out? The Connected Car is
specially equipped for video streaming presentations with two
tablets mounted on the backs of the front seats. Once the
content concerned has been transferred to the vehicle, control
is via the central infotainment display.

Home-Net. At CES Volkswagen is not only connecting driver
and car in unprecedented fashion, but on top of that is
integrating the home as well. Visitors are, for instance, able to
try out the apps Doorbird, 'LG' and Volkswagen My Rules.
Doorbird alerts the driver on the central infotainment display
whenever anyone is at the front door of their home ringing the
video door bell. 'LG' enables such functions as switching the
lights at home on or off remotely. The technology helps the
forgetful as well: a message appears via the advanced
Volkswagen My Rules app whenever you leave something
important behind at home. A trigger or connecting a phone
causes the app initiate a search for all linked Bluetooth tags.
And what's really great is that Volkswagen is launching these
MirrorLink-based apps in Europe before the end of the year. In
North America, Doorbird is already available.

Amazon Alexa. What would a connected community be
without a common language? Volkswagen is demonstrating a
perfect combination of the external digital world and its own
connectivity features. For instance, the company is making it
possible for people fully experience how they can
communicate with the virtual assistant Amazon Alexa from
inside the vehicle. Via the hands-free system in their car, users can contact the
Alexa Voice Service of their Amazon Echo system at home or in
their office. This means that users can operate all of the
functions, like control of lights and heating or access to
weather information and news, from their car in a very easy
and convenient way. Users can also ask Alexa to perform
functions such as to resume the audio book begun at home.
Alexa considers herself being spoken to whenever she hears
her name. Volkswagen is additionally combining the Alexa Voice Service
with functions from Car-Net. This will make it even easier in the
future for users to schedule appointments or plan errands and
always stay connected and up-to-date in their vehicles even
more conveniently. This in turn makes it possible to control Car-
Net functions from home or the office: if, for example, you
intend to quickly buy some flowers while out in your car later
on, you can program your navigation device with the following
voice command: "Alexa, ask Volkswagen the way to the nearest
flower shop." You can also find out if you can get there without
having to stop for fuel: "Alexa, ask Volkswagen how much fuel
is left in the tank."

Visitors at the show will have the unique opportunity to try out
Alexa's integration in all its forms. Volkswagen is setting up a
living room especially for this purpose.

The Connected Car

In the Connected Car, visitors to CES can integrate their
personal digital world into the vehicle. What they experience is
a systematic continuation of the eGolf Touch, which
Volkswagen presented at last year's show. In addition to the
integration of functions via the Volkswagen User-ID, another
very notable feature is its new, intelligent voice-controlled
navigation. This system's natural, free voice control represents
a milestone in user interaction.
 The voice control works using natural speech ("I want to
fill up", "I'm hungry").
 It can be activated using any keyword selected from a list.
 The activation word can come anywhere in the
sentence ("Volkswagen, I want to go to Phoenix" or "I
want to go to Phoenix, Volkswagen").
 If asked to do so, the system can explain the reasons for
the route it proposes ("Volkswagen, why are you
suggesting that filling station?" – "That filling station is
located directly on the route").

 The POI search function can be linked with the driver's
own Facebook account – the navigation system then
takes any favorites saved on Facebook into account in
its route planning.

Through artificial intelligence, the system becomes
increasingly familiar with a user and his or her
preferences over time and utilizes this knowledge for
personalized route suggestions.
Standard apps

The fact that the technologies Volkswagen is showing at CES
are not just future visions is proven out by a look at the current
Car-Net offering: at the 'Wall of Apps' visitors can learn about
the range of standard apps already available today.

Car-Net App: Conveniently manage the remote
functions of the 'Security & Service' pack using your
smart phone. Originally used exclusively in electric
models, the Car-Net App is also available in an
increasing number of models with internal combustion
engines – even now nearly all Volkswagens are 'always

App Connect: This enables practically all smart phones
(Android 5.0 or Apple iOS 8.1 and above) to be fully
integrated into the vehicle by Apple CarPlay, Android
Auto or MirrorLink, and so their use is totally legally
while driving.

Media Control: Using Media Control, users are, for
example, able to enter the navigation route into the
infotainment system or update the playlist very easily
via smart phone or tablet. Video streaming is now also

Intuitive Usability
The rapid progress of digitalization is changing user behavior
and with it the requirements for instruments, displays and
controls. However, even in the digital age Volkswagen's aim
remains the same: user operation must be simple and the
ergonomics perfect. To this end, the communication channels
between person and car are continually being optimized.
Volkswagen Digital Cockpit (3D). 'Interactive Experience'
shows the next stage in the development of the Volkswagen
Digital Cockpit (3D). Two screens set one behind the other
create a 3D feel with a fascinating impression of depth. The
three-dimensional presentation combined with excellent image
quality makes learning to use the display even easier and
quicker for the user.

Eyetracking. Add to this a function that recognizes which way
the driver is looking and the user-friendliness is further
increased significantly. The technology makes it possible for
information not to have to be shown constantly on the display.
Graphical animations are intentionally shown only when the
driver looks at the screen. At the same time, users reach the
control they want faster, as there are no longer any
intermediate steps in the menu. A nice side-effect: fewer
controls on the steering wheel.

AR Head-up Display. Another highlight is the AR Head-up
Display. It projects information graphics in virtual form out
ahead of the vehicle. This technology has the advantage that it
is less tiring on the driver's eyes than displays inside the
vehicle. In terms of function and feel Volkswagen goes way
beyond what other manufacturers have presented to date. That
is because the AR Head-up Display shows information on two

Level 1: Data of relevance to the route or the distance
to the vehicle ahead appears on the road several
meters ahead of the vehicle. As a result of the natural
positioning on the road itself, the display fits
seamlessly into the surroundings, the driver registers
what is being shown more easily and understands it at
once – driver distraction is significantly reduced.

Level 2: All other data, such as infotainment indicators,
are presented by the AR Head-up Display closer to the
windshield. Here drivers are able to access any
CES Las Vegas / January 2017 10
personally relevant information without having to take
their eyes off the road.

Central infotainment display and multifunction steering
wheel. Here Volkswagen is systematically building on the
control concepts of the Golf R Touch (CES 2015) and BUDD-e
(CES 2016). Regardless of the fact that gesture control is now a
standard feature in the new Golf, Volkswagen continues to
fine-tune the touch slider control function. The Interactive
Experience system's central infotainment display thus has
multi-finger recognition. It lets users adjust the air conditioning
system or audio volume via a menu, for example. Tactile
feedback and the way that functions and interactions are
illuminated help users to find their way around without having
to take their eyes off the road. The same principle is used on
the multi-function steering wheel's control pods and here too
improves the ease of use.

Smart Sustainability and Automated Driving
I.D. – the vehicle concept of a new age
The visionary I.D. combines the digitally connected world with
an electrically powered car that, when desired, can drive fully
autonomously. The concept car celebrated its world premiere
last year at the Paris Motor Show. At CES Volkswagen is
presenting it for the first time to the American public. The
production version of the I.D. is planned to launch as early as
2020 and then also to be ready for fully autonomous driving
starting in 2025.

Electric drive. The first compact Volkswagen to be based on
the Modular Electric Drive Kit (MEB), the I.D., is powered by a
125 kW / 170 PS electric motor. Its maximum range of up to
600 kilometers and a target price on a par with a Golf with an
engine of comparable power make the matter of 'zero
emissions' something that can be taken in stride.
Design. At the same time the I.D. presents a totally new design
style. In the interior, for instance, Volkswagen has realized an
open-space concept: somewhat shorter than a Golf, it offers
the spaciousness of a Passat. This was made possible by the
new drive concept architecture with an electric motor on the
rear axle and a high-voltage battery in the vehicle floor, which
enables a long wheelbase with short overhangs and thus more
space and flexibility. At the same time, the I.D. already takes us
ahead to the year 2025: in 'I.D. Pilot' mode the I.D. is the first
Volkswagen concept car to offer fully autonomous driving. 'I.D.
Pilot' is activated by touching the VW logo on the steering
wheel, which then disappears into the instrument panel and
gives the driver an entirely new feeling of space.
From every perspective the exterior looks highly engaging.
Everything is very clear. Sturdy volumes, maximum precision, a
charismatic front end, iconic C-pillars, flowing, sculpted
surfaces and expressive wheels define Volkswagen electric

Connectivity and control. A lot of what Volkswagen is showing
at this year's CES will be found again in the I.D. Drivers will
open and turn on the I.D. using their smart phone as a Digital
Key. Their personal seat and air-conditioning settings, favorite
radio stations and media playlists, sound system settings,
contact details of friends and business partners and the
configuration of their navigation systems will be stored in their
personal Volkswagen User-ID. Also on board: the AR Head-up
Display and Eyetracking.

In this way, the I.D. combines the themes of the Connected
Community, Intuitive Usability and Smart Sustainability – and
supplements them with autonomous driving. Bring on the



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Fondé en 1805, le groupe D’Ieteren vise, à travers plusieurs générations familiales, la croissance et la création de valeur en poursuivant une stratégie à long terme pour ses activités et en soutenant leur développement en tant que leader de leur secteur ou dans leurs géographies. Le groupe possède actuellement trois activités articulées autour de marques fortes :

  • D’Ieteren Auto distribue en Belgique les véhicules des marques Volkswagen, Audi, SEAT, Škoda, Bentley, Lamborghini, Bugatti, Porsche et Yamaha. Il est le premier distributeur de voitures en Belgique avec une part de marché d’environ 21% et 1,2 million de véhicules en circulation. Le chiffre d’affaires et le résultat opérationnel ajusté ont atteint respectivement 3,4 milliards d’euros et 113,0 millions d’euros en 2018.
  • Belron (détenu à 54,10 %) a un objectif clair : « faire la différence en s’impliquant avec un soin réel dans la résolution des problèmes des clients ». Leader mondial dans le domaine de la réparation et du remplacement de vitrage de véhicules, Belron opère dans 35 pays par l'intermédiaire d'entreprises détenues à 100 % et de franchises, avec des marques numéro un sur le marché – notamment Carglass®, Safelite® et Autoglass®. De plus, l'entreprise gère les demandes d’indemnisation concernant les vitres de véhicules et autres pour le compte des clients des assurances. Elle a également étendu ses services aux marchés de la réparation et du remplacement automobiles et en cas de dommage immobilier. Le chiffre d'affaires et le résultat opérationnel ajusté ont atteint respectivement 3,8 milliards EUR et 225,7 millions EUR en 2018.
  • Moleskine (détenu à 100%) est une marque aspirationnelle invitant à l’exploration et l’expression d’un style de vie, qui regroupe toute une famille d'objets iconiques tels que le légendaire carnet Moleskine et des accessoires d’écriture, de voyage et de lecture, à travers une stratégie de distribution multicanal dans plus de 115 pays. Le chiffre d’affaires et le résultat opérationnel ont atteint respectivement 174,1 millions d’euros et 28,6 millions d’euros en 2018.

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